Intercontinental Exchange - Broadcast Support

As our working relationship with Intercontinental Exchange continues to evolve, three squared has engaged ICE across many channels of communication including broadcast and video production. ICE tasked three squared to produce two 10-second “bumper ads” fashioned to air on CNBC and target primarily professional and individual futures traders. The first spot featured ICE Brent Crude oil, while the second emerged as a more brand-driven version.  The creative team at three squared was able to successfully engage 3D design and animation, original music scoring and high end motion graphics to create these dynamic brand pieces.  Working in conjunction with the :10 spots, three squared teamed up with ICE to produce a network B-Roll stack reel.  This project proved crucial to the emerging ICE brand by upgrading the image of the company and simultaneously creating a versatile deliverable that could be used to send to networks.