Peach State Truck Centers - Villa Rica

For 50 years, Peach State Truck Centers has been the Southeast’s heavy-duty truck dealer of choice. This fast-growth company specializes in heavy-duty truck sales (new & used), a parts network, after-market parts, a service & support network, and heavy duty truck body shops.

With an opening in late 2025, our team was asked to produce several programs surrounding their new Villa Rica, Georgia facility, located just outside of Atlanta along Interstate 20. This full-service facility is a one-of-a-kind experience catering specifically to truck drivers. It represents a concept like no other across the entire Peach State family or the entire trucking world in general. Offering a streamlined approach to assessment and direct service of truck related issues designed to keep drivers on the road and going strong.

Welcome to Villa Rica

Showcases all the many unique aspects of the facility itself. This goes from specialty parts to quality retail merchandise to snacks & fresh food options all the way to the Sovereign Lounge, where drivers can get properly pampered and some much needed rest & relaxation in a luxury-oriented environment. There’s even a specialized pet park for those with other guest who are along for the ride.

Why Villa Rica

Gives Peach State Truck Executives a chance to talk about why this new facility is so special and what it means to them personally. The program also touches on the timing for this locations grand opening and what it means for the future of Peach State and the truck industry as a whole.